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Since the beginning of time women have been the sole decision-makers where purchasing and shopping for the household or family is involved. Although men are becoming more and more involved in what to buy or where to go, women between the ages of 25-44 are a majority of what is considered a “consumer”. This age group, especially in the United States are more likely to purchase an item in person and online when the word SALE is a part of the conversation. In the past 10 years, online fashion shops have increased their sales where in-store fashion shops are dwindling or transitioning to add online sales or being forced to change their business model altogether.
The online fashion shops are quickly taking over the in-person shopping experiences because many customers feel more comfortable with making decisions from the safety of their own homes, offices, or from a handheld device. Technology is truly taking over the world for the better. We can make decisions of what to eat, what to wear, where to go, or what we like without having to physically go anywhere. The convenience of online shopping is something that makes customers pick this form of shopping over and over again. Before online shopping, your only option was to go to a store and look, try things, and make a choice. Now, you have the option of doing more than one thing at a time while you are shopping for everyday items or specialty items you might need.
Oftentimes, a store might sell out of articles of clothing and the consumer will end up having to purchase online either way. With an online fashion shop, there are options of looking over items, speaking with an online customer service representative, and finding many desired options as compared to the limited amount of items within a physical store. Many online fashion shops are also adding to their technology where you can store your size information, preferences, as well as keep track of recent orders or suggestions for what to buy next.
When looking for a sale, the percentages or amounts off are usually what draws the eye of women between the ages of 25-44 years old. Some online fashion shops have a pop-up add that shows up as soon as you go to their website. Others often send information through email communication as well as text messages. The time of the year can also determine if there are opportunities for great deals for online fashion shops. A lot of companies put old products or items online for discounted rates, multiple times a year.
With the use of online fashion shops, there is almost a guarantee of never running out of the item you are looking for. Whether it is women’s clothing, family items, or your most-loved accessories, having the luxury of shopping at home or from wherever you are is worth the savings alone. Now once you add on the convenience of discounted items, this makes signing up or finalizing a purchase much easier to do.
Determining if you should buy something depends on who you are purchasing for and if it is something they need or want. Many women do not have the time or energy to shop in store so online fashion shops allow for those decisions to be made with their hands instead of the hassle of transporting to the shop and going through multiple articles of clothing and accessories. With the tap of a button, online shopping makes everything easier and a more enjoyable experience.